Publicity Release
Comments Off// Posted in Portfolio by Eric on 02.12.10.
Client: The Phillips Group
Scope: Copywriting and document layout for tenant publicity release
Description: The Phillips Group wanted to promote the success of their newer tenants and contracted with myself and another marketer to prepare a series of “publicity releases.” These documents covered the creation stories of each tenant as well as their plans, hopes, and dreams for the future. Each project began with an in-depth interview of the tenant followed by several days of back-and-forth refining the overall story. Subsequent releases followed the same document layout format.
Each release was forwarded immediately to several area newspapers, magazines, and business journals. As of February, releases had started going out but there have been no reports of direct results as of yet. Individual tenants are not tracking referral sources of new business, but most have seen increases in sales rates.
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